360° Communicating Dance
Online Communication Toolkit
The website www.communicatingdance.eu is the result of the EU project 360° Building Strategies for Communication in Contemporary Dance, co-funded by the Erasmus+ programme of the European Union.
It was created to assist dance professionals to develop their thinking, skills and practices in the area of communication with all key stakeholders in their career.
The title 360° highlights that communication in contemporary dance does not only include the traditional understanding of communication (press work, marketing, PR, etc.) but that communication starts in the moment a choreographer begins a creative process. 360° communication in this sense refers to all possible people and target groups the artist might encounter during the process and can include: cooperation partners, presenters, stakeholders, team members, collaborators, journalists and audiences. It can also include institutions such as funding bodies, venues, theatres and festivals and, as such it also includes staff members of the different departments of each institution (from the technical department to the artistic director).
Over the course of 16 months, this project allowed a series of best-practice sharing meetings with the staff of six European dancehouses, international communication experts and many dance practitioners at different career stages with diverse practices. The result of this journey is a toolkit, that aims at encouraging professionals in the field of dance and the performing arts to:
This text examines key words we identified on our journey that are crucial for successful communication in the field of contemporary dance: http://www.communicatingdance.eu/tools/think
A collection of practical advice, useable templates and FAQs on press and marketing issues.
A modular tool that inspires dance professionals to create (and play!) with their own communication plan in a visual, interactive format.
Centro per la Scena Contemporanea, Bassano Del Grappa; Dance Ireland, Dublin; Dansateliers, Rotterdam; Hrvatski institut za pokret i ples, Zagreb; K3 – Zentrum für Choreographie | Tanzplan Hamburg / Kampnagel; La Briqueterie - CDCN du Val-de-Marne, Vitry-sur-Seine.
Project Duration: September 2016 to December 2017.
The European Commission support for the production of this publication does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Reflex EuropeREFLEX Europe researches and uses documenting as a tool for reflection in order to improve the teaching and to increase the impact on the learners in contemporary dance. It is a partnership of 8 European organisation working in the field of contemporary dance and its education.
At the core of REFLEX Europe is the Research Group consisting of 11 dance teachers and experts in dance video and dance writing. Over the course of three years (September 2015 until August 2018) the Research Group will develop the REFLEX Tool & Guide in a series of Research Modules.
The summerly IDOCDE symposium which is held each year at ImPulsTanz Vienna International Dance Festival complements the research of REFLEX Europe. Next to its function as peer to peer platform for exchange among dance artists and teachers the symposium relates the project progress to the interested audience and with its help and feedback will further develop the REFLEX Tool & Guide.
In the last project year, outreach workshops and a final master class will disseminate project results.
Teachers who are interested in working in detail with the REFLEX Tool & Guide after attending a workshop in their country are invited to a master class at the Symposium. They will receive a certification which qualifies them to teach the REFLEX Tool & Guide workshop themselves and beyond project duration.
REFLEX Europe is funded by the European Union and collaborates closely with the online network for contemporary dance and teaching, IDOCDE (international documentation of contemporary dance education) for publication of the REFLEX Tool & Guide, for networking and feedback.
Research Group: Bertha Bermúdez (FR), Defne Erdur (TR), Eszter Gál (HU), Sabina Holzer (AT), Andrea Keiz (DE), Kerstin Kussmaul (AT), Ulla Mäkinen (FI), Barbara Meneses (NL), Amir Avraham (NL), Martin Streit (DE), Friederike Lampert (DE)
Partner Organisations: Wiener Tanzwochen (AT), K3 – Zentrum für Choreographie | Tanzplan Hamburg (DE), Tanzplattform Rhein-Main (DE), SíN Culture Center (HU), North Karelia College Outokumpu (FI), Le Pacifique (FR), ICKamsterdam (NL), Elim Sende (TR)